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- <text id=94TT0953>
- <title>
- Jul. 18, 1994: Sport:Dance of the Magic Feet
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Jul. 18, 1994 Attention Deficit Disorder
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- ARTS & MEDIA/SPORT, Page 59
- Dance of the Magic Feet
- </hdr>
- <body>
- <p> The World Cup wins fans in the land of line drives
- </p>
- <p>By Paul A. Witteman
- </p>
- <p> In the year 1414 Zheng He, Grand Eunuch of the Three Treasures,
- loaded some exotic creatures onto his junk and headed back to
- China from the coast of East Africa. One, the long-necked K'i-lin,
- astounded Emperor Yu and his court. It was unlike anything they
- had ever seen, with its "luminous spots like a red cloud or
- purple mist." The K'i-lin was poked, prodded, observed from
- every angle, much commented upon but little understood.
- </p>
- <p> The World Cup is not unlike the K'i-lin. It's been the greatest
- thing to hit America since the invasion of the Beatles. It's
- the worst thing to come to America since the onslaught of the
- killer bees. It is subtle, riveting drama. It is a repetitive,
- soporific bore. One scribe based in Washington has even described
- it as a metaphor for the Clinton health-care plan: all process,
- no results. Makes you wonder what he'd write the first time
- he saw a giraffe.
- </p>
- <p> When the final match is played this Sunday, the Rose Bowl will
- be full of enthusiasts even if, as expected, fewer than 3% of
- the nation's TV sets are tuned in. When the victors and losers
- jet home next week to their respective adulation and opprobrium,
- America will be left with baseball, football training camps,
- a little tennis, a smattering of golf--and a void. For those
- who gave it a chance, the World Cup turned out to be a refreshing
- breather from the standard summer fare. Nothing against harness
- racing or the fellows who drive steroid-injected cars in circles,
- mind you. But out on the football pitch, as the newly initiated
- call the soccer field, there has been high drama: Italy's improbable
- comeback against underdog Nigeria left supporters of both teams
- drained. Off the field there has been tragedy: the execution
- of Colombian Andres Escobar shamed the nation whose colors he
- had proudly worn. There have been oddities: referees were sent
- home ignominiously for merely blowing a call. Huh? Officials
- make mistakes every day. It's the nature of their calling.
- </p>
- <p> And the nature of the game was difficult for Americans to capture.
- We're used to players carrying a ball toward pay dirt or jamming
- one down through the basket. All results, minimal process.
- </p>
- <p> The essence of soccer is more elusive, although the objective
- of scoring one more goal than the other guys is easy to understand.
- Occasionally the best strategy to score may require players
- to move the ball away from the opponents' goal, as the Germans
- often would do. Other times the strategy is not to score at
- all. A tie can be like kissing Julia Roberts, as the Americans
- discovered in their 1-1 match with Switzerland in the opening
- round, which helped them advance to the second. Sometimes strategy
- defies rational analysis. "God was a Bulgarian today," said
- Hristo Stoichkov of his country's unlikely victory over Mexico.
- "It doesn't matter how we won."
- </p>
- <p> Come next Super Bowl, most Americans will not remember the name
- of the Brazilian player who elbowed American star Tab Ramos
- in the head, sending him to the hospital with a concussion.
- (For future bar bets, it's Leonardo.) But they will remember
- that Bebeto's and Romario's skills with a soccer ball rival
- the gifts Michael Jordan brought to basketball. The ball did
- everything they told it to do.
- </p>
- <p> The Brazilians prompted other comparisons with the American
- Olympic basketball team in Barcelona. There were numerous teams
- at that tournament that the Dream Team could have handled with
- only four players against five. The Brazilians were equally
- blessed. They played the second half with one fewer man and
- still had the Americans badly outnumbered. What would have happened
- if the Brazilians had played with only nine? Or eight? The score
- might have been worse. The magic continued last Saturday, as
- Brazil dazzled the Netherlands in the second half, winning 3-2.
- </p>
- <p> The television ratings were a triumph, if you listened to the
- promoters. Brazil vs. America drew 32 million viewers on the
- Fourth of July, with parades and picnics as the game's principal
- competition. Not bad. That's as many people as tune in for the
- average American Football Conference match on a November Sunday.
- Look at it a different way, and the ratings were a disaster:
- the biggest game in U.S. soccer history drew only as many viewers
- as a yawner between the Cincinnati Bengals and New England Patriots
- on a day when raking leaves is usually the alternative.
- </p>
- <p> But U.S. TV ratings are not what the World Cup is about. In
- America soccer is still a sport to be played, not watched. There
- is still a generational lag. The people who one day will shell
- out the bucks to take their kids to see the future Boston Bullfrogs
- or Tampa Toads play soccer don't have kids yet. They're teenagers
- whose fathers played Little League baseball or Pop Warner football.
- Some of those parents are as clueless about soccer as they are
- about the Beastie Boys.
- </p>
- <p> Soccer as a profitable spectator sport in America may have to
- wait another decade--or two. But those who became addicted
- to the World Cup have only two more years before the elimination
- rounds begin again.
- </p>
- </body>
- </article>
- </text>
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